About Asia Pacific CSR Council

The purpose of the council is to advance the Sustainable Development Goals of the United Nations. Working hand in hand with local enterprises and NGOs, the council contributes to, and supports the advancement of sustainability in the Asia Pacific private and public sector.

The Council defines Corporate Responsibility as a company’s belief that the true measure of its wealth is directly linked to its efforts to better its employees and the communities in which it does business. Actions driving corporate citizenship are fluid and effortless as they are embedded in the organization’s value system. While many companies’ CSR efforts started with a focus on society welfare, this is only one aspect of CSR. A holistic approach to CSR embodies consistent work in the following areas: Diversity & Inclusion, Environmental Sustainability, Governance, Organizational Health and Philanthropy.

Diversity & Inclusion

In broad terms, diversity is any dimension that can be used to differentiate groups and people from one another. It means respect for and appreciation of differences in ethnicity, gender, age, national origin, disability, sexual orientation, education, and religion.

Many of the most successful companies in the world employ a diverse workforce throughout the company, understanding that a diverse workforce is one that understands the market in which it sells its product or services. Highly successful business is due to their diverse workforce and inclusive atmosphere or business. As these companies have shown, being a good corporate citizen is good business.

Environmental Sustainability

Environmental sustainability is the rates of renewable resource harvest, pollution creation, and non-renewable resource depletion that can be continued indefinitely. If they cannot be continued indefinitely then they are not sustainable.

At its core, Environmental Sustainability is about the creation of harmony between humans and our earth. It is the commitment to utilizing the earth’s resources in responsible ways that ensure our planet survives and endures. Many organizations are leading the way for sustainability through the creation of eco-villages, minimizing pollution creation and output, research into green technologies, decreasing their carbon footprint, and developing viable sources of renewable energy.


Governance refers to "all of processes of governing, whether undertaken by a government, market or network, whether over a family, tribe, formal or informal organization or territory and whether through the laws, norms, power or language."

Governance is the way in which a company chooses to do business. So while a formal policy book, mission statement, and code of ethics provide insight as to what a company values, governance reflects how leaders enforce those values. Policy is the talk; governance is the walk. Effective governance serves to drive high levels of performance, encourage trust at all levels of the organization, and sustain an environment of servant leadership and employee empowerment.

Organizational Health

Organizational Health is defined as an organization's ability to function effectively, to cope adequately, to change appropriately, and to grow from within.

Companies that have been consistently rated as “best places to work” have higher market values and employee morale, along with lower than average employee turnover. Companies with strong Organizational Health have environments that encourage trust at all levels of the organization, and embrace the precepts of servant leadership. Organization’s ability to grow and thrive while making the needs of its employees and community its first priority.


The desire to promote the welfare of others, expressed especially by the generous donation of money to good causes. Philanthropy in its simplest form is a financial contribution to a cause. We are a growing movement of people and organisations who believe in the importance of giving and are proud to leverage their wealth and influence to create social change.

Philanthropy is important to companies as a means to not only improve the community around them but to make the companies appear more attractive to business investors and consumers; good corporate citizenship is good for business, and any company that is socially responsible and gives back to its community is seen as being a preferred choice for consumers. The Council routinely recognizes businesses and individuals that actively seek to provide creative solutions for community needs.

The role of the Council:

  • Strengthen continued dialogue between stakeholders and governments around the Asia Pacific region in how to adopt and exhibit social responsibility and sustainable growth.
  • Contribute to sustainable action plan and make recommendation to corporation on sustainability and growth.
  • An annual event, the Asia Pacific CSR Forum & Awards to discuss on CSR important issues.
  • International networking to advocate international CSR experiences
  • CSR relations to the media.
  • Latest CSR news and articles on CSR best practices on the website it maintain.